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Few PC buyers come to the table with an absolutely fixed budget, and most of them would be very willing to spend a little more on better equipment if only they knew how certain gadgets and upgrades could enhance their computing experience. Drive-thru restaurants know the value of simply asking, “Do you want fries with that?” The same principle applies to computer sales. Do your customers and your bottom line a favor by suggesting this month’s easy upsell items. |
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Any system
builder knows the drill for upgrading a hard drive: Take the customer’s system,
make sure the primary hard drive is jumpered as a master, plug the new
(probably larger) disk in as a slave drive, and reboot the machine with
a bootable floppy in place. Clone the old drive to the new, switch the
hard drives’ jumper positions, and the customer walks away with
a system that not only features a larger, faster primary disk but also
his old drive available for extra storage. Customers or back room techs need only plug in the Apricorn drive, run the clone software, then power down upon completion. Then you pop open the enclosure, pop open the notebook’s hard drive panel, swap the two drives, and go about your business. In terms of hands-on labor time, the whole operation takes less than five minutes, and the end-user gets a new, fast external drive that’s barely larger than a Pocket PC to slip in his notebook carrying bag. Alternatively, on-site techs can at last offer a drive upgrade service, charging perhaps $50 for a five-minute job plus a respectable markup on the new disk. |
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Shuttle
ST61G4 |
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Several months
ago, I gave a little preview here of ATI’s RADEON 9100 IGP graphics-integrated
chipset. By next month, I should be able to give you a review of one of
the first ATX desktop boards based on this northbridge. However, the first
successful run I’ve had with this product (I’ve had a couple
different failed starts with pre-release boards) is actually in Shuttle’s
ST61G4 XPC. This SFF box is also significant because it is the first instance
of Shuttle’s new G4 case style. |
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Copyright © 2007 RAM Magazine. All rights reserved.
Do not duplicate or redistribute in any form. |
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