We don’t need to convince
you that this is an important product segment. Nearly all of your desktop
PCs most likely exit your door with at least one optical drive installed.
The question, though, is whether you can make more money selling these
items. As with so many other components, if all you’re trying to
do is hit a low price point and move boxes, then no, you’re probably
only going to make a few dollars of profit on an optical drive and not
leave your customer with an impression that you’ve sold him anything
of real value.
But there are places in optical storage where you can find value-adds to
make selling this commodity more lucrative. While there are obviously dozens
of drive options on the market and seemingly just as many vendors of them,
we singled out a few of the best to exemplify the state of the art.
Roots and Guts: THE BASIC CD
By the late ‘70s, Philips owned an early claim to laser-based
media thanks to its laserdisc players. Sony led the field in digital
recording research. It was clear to those in the know that the future
would be digital and optical. Keep in mind that Sony was still in a
pitched battle against JVC for the supremacy of Betamax videotape over
VHS—Sony lost, of course—and it’s easier to see why
Sony elected to join hands with Philips in 1979 and create the Compact
Disc-Digital Audio (CD-DA) standard rather than risk another format
war.
This original standard is also known as “Red Book” because
the report in which the standard was first published sported a red
cover. The CD-DA spec was the foundation for much of the optical PC
and home electronics technologies that would follow. Not least among
these was the 120mm diameter and 1.2mm thick physical specification
that shows every sign of staying with us for the foreseeable future.
The apocryphal story behind the 120mm size is that given the laser
technology of the day, 120mm was the right size to contain all of Beethoven’s
roughly 70-minute Ninth Symphony.
The leap that made CD technology accessible to computers was the follow-up
Yellow Book standard. Whereas Red Book only specified audio data, Yellow
Book updated the decoding circuitry to recognize up to 650MB of computer
data and became the basis of CD-ROM technology.
More specifically, the spec calls for 74 minutes of data, and each
second contains 75 blocks comprised of 2,048-byte chunks. Do the math
and that works out to 682 MB or 650 MiB. (A megabyte is 1 million bytes
whereas a mebibyte is 1,048,576 bytes, but we’ll follow convention
and just use the blanket “MB” description.)
Interestingly, the CD spec has a little wiggle room in it. As you probably
know, the CD is built a bit like an old vinyl LP, with one long spiral
track starting at the center and finishing at the outer edge. Within
the track are “pits,” or bumps within the track, and “lands,” or
level spaces between the pits, that the system interprets as values
of 0 or 1. The distance between track spirals in a standard CD is 1.6
microns.
In an 80-minute (700 MB) CD, the track distance is shrunk to 1.48 micron.
This buys the disc almost 1,700 more revolutions and accounts for the
extra 50MB of capacity. Note, though, that cheap drives sometimes have
trouble with this increased capacity media.
CD-R/W
Sony and Philips struck again in 1989 with the announcement of the Orange Book
spec. There were ultimately three parts to Orange Book, and the first, magneto
optical, largely flopped in the market, but MO does remain a niche product
in vertical markets where extremely long media shelf lives are critical. The
second part, CD-R, arrived in 1989, but the multi-write CD-RW spec didn’t
appear until 1996.
Orange Book’s chief contribution was the introduction of multisession
recording. Before this, you only got one shot at writing to a disc. If it worked,
great; if not, it was a coaster. Most multisession recording is done through
a process called packet writing. Packet writing fixes a high overhead problem
found with other multisession approaches. For example, the conventional lead-in
(beginning) and lead-out (end) data for an initial session consume about 50MB
of space on the disc. The Universal Disc Format (UDF) technology used in modern
packet writing uses only a slim fraction of this overhead for session management.
While most operating systems don’t natively support UDF, it is easily
added through burning software such as Ahead’s Nero Burning ROM or Roxio’s
DirectCD.
The latest major advance in CD (and DVD+RW) writing was the Mount Rainier,
or EasyWrite, spec. This built in greater defect management to the re-writing
process and in so doing at last made CD-RW a dependable, viable replacement
option for older removable media, such as floppies and Zip disks. Mount Rainier
also supports background “quick” formatting, so users can start
using blank RW media almost immediately and not slog through a 20-minute wait.
Not least of all, the spec uses significantly smaller sector addressing, meaning
far less wasted space on a disc.
Mount Rainier didn’t debut until mid-2002 and gain widespread popularity
until 2003, so you should check any older stock for compatibility. (The technology
must be supported by the hardware.) This also offers a good upgrade opportunity
to clients with frequently used drives that predate Rainier.
Write-once CD-R drives gave way long ago to rerecordable CD-RW units. Throughout
the age of burners in the ‘90s, buffer underruns were a huge problem.
This was a situation wherein the drive’s buffer emptied as system resources
were busy with other tasks besides feeding the drive more data. When the buffer
reached 0%, the recording session ended prematurely and the user was left with
a coaster. Sanyo was the first to fix this problem a couple of years back with
a terribly obvious solution: When the buffer gets low, turn the laser off and
wait for the buffer to fill up again. When it does, resume burning. Both the
drive and burning software must support this, and there are half a dozen different
names for underrun protection depending on which brand you’re using.
But again, this represents a great upgrade opportunity. Not only does buffer
underrun protection help eliminate wasted discs and save time spent on reburning
a session, it also allows the user to multitask at will without worrying over
system resources.
This brings up one small point. Before underrun protection, manufacturers put
large buffers on their high-end drives. With underrun protection, though, the
need for large buffers vanishes. Even a 1MB buffer would do. So why do some
drives still feature large buffers? Because for the fastest burning times,
you don’t want the session to ever stop recording. In real life, the
difference between a 2MB and 8MB buffer in a light multitasking environment
will be negligible. However, if you have a customer with heavy multitasking
needs who values burning speed, an 8MB buffer may be a notable value-add feature.
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Recordable DVD
We could delve into the differences between the DVD+R/W and -R/W formats
here, but there’s really no reason to do so. By now, you know that
there has been a format war between the two types. Pioneer led off the
battle with its support for -R/W, but even Pioneer is quickly shifting
to making its DVD writers multiformat-compatible, meaning able to read
and write in both formats. The best option for buyers is to get a multiformat
drive, but they do cost more than single format drives. If customers pressure
you for a recommendation between one or the other—and the differences
these days are increasingly slight—the market trend seems to be toward
+R/W. Microsoft embraced this format first, and most cutting edge DVD development
seems to be happening in the “+” space, such as Philips’s
recent announcement of demonstrating the first 16X DVD+RW mechanism in
the laboratory. It may also be significant that the +RW format is MPEG-2
compatible while -RW is not...yet.
There is a third format, DVD-RAM, that actually predates the - and +
formats. DVD-RAM got off to a shaky start because the original version
of the technology, released in 1998, used 2.6GB cartridge-based discs,
although this was updated to 4.7GB per side the following year, and now
DVD-RAM is largely free from the cartridge constraint. The format’s competitive advantage is that
whereas DVD±RW writes data in a linear fashion from the start to
end of the spiral before starting over, DVD-RAM is designed for true random
access writing, just like a hard drive. (We should note that current DVD+RW
drives now support random writes.) “DVD-RAM has some additional benefits
in terms of editing and error correction,” says Bennett Norell, director
of marketing for the Information Systems Products Division at LG Electronics
USA. “There’s simultaneous
read and write for -RAM where it’s continuously checking what it’s
written to make sure that it’s good, and if it’s no good then
it rewrites it immediately. With + or -, if there’s an error on the
disc you don’t find out until you’re finished writing the disc
and you go try to use it, only to discover that it’s a coaster.”
The biggest drawback to DVD-RAM, aside from its higher price caused by
lower production volumes, is its more limited compatibility. DVD-RAM
drives will not recognize +RW media, although newer “DVD-Multi” drives
will accept both DVD-RAM and DVD-RW discs. More importantly, most DVD-ROM
and DVD-Video drives cannot read -RAM media. However, newer -RAM drives
can write to DVD-R discs, which usually are more universally compatible.
Somewhat ironically, DVD-RAM’s random write capabilities make it
a niche favorite in the video community because it is the only optical
format that allows for scene splicing and insertion of one scene between
two others. This is why you see home video recorders and digital camcorders
opting for the -RAM format (including the smaller 80mm disc type for camcorders)
over its competitors. The format allows for simultaneous recording and
playback, making it an excellent choice for PVR applications. Additionally,
DVD-RAM media specs out at 100,000 rewrites whereas -RW offers a mere 1,000.
Because of its superior error checking capabilities and quicker market
debut, many people standardized on DVD-RAM in the early days of the three-way
format war and continue to use it as a high-quality backup and nearline
storage solution. In fact, DVD-RAM remains very popular in Asia. The format
poses an excellent opportunity to resellers and VARs who can sell the format
(now at up to 3X speeds) for its competitive strengths and diversify themselves
from the hordes selling ±RW drives.
“A lot of businesses have relied on -RAM for their backup solution
for a number of years,” says Norell. “We have products that
either let them continue using dedicated
-RAM or a bridge product that will let them continue reading their -RAM
discs while writing to the new + and - formats. But the software that
comes with these drives is pretty basic, so it’s really up to the VAR to
provide a solution that fits the correct applications for their customer’s
requirements.”
A Note on Speeds
The original CD-ROM drives featured a transfer rate of 153.6 KBps,
or 150 KiBps (kibibytes), and the notation of 150 KBps became known
as a 1X speed. 2X was 300 KBps, 4X was 600 KBps, and so on all the
way up to today’s
8.6 MBps for 56X. In reality, what the CD spec originally called for
was a 1.3 meters per second spin rate regardless of where the laser
was positioned under the disc. The drive would simply change speed
based on position within the disc in order to maintain that set rotation
rate. This was known as a constant linear velocity (CLV). Increasing
CLV speeds worked fine up until about 12X when speeds would approach
nearly 6,000 RPM and motors were no longer able to adjust speeds quickly
enough when jumping between disc areas.
At that point, drives moved to a constant angular velocity (CAV)
approach wherein the rotation rate stayed constant. This is significant
because far less track passes over the laser near the disc’s
center than at the outer edge when rotation speed stays unchanged.
The rated speed of the drive, though, is given only for the outermost
track spirals. This is why we show average speed from across the
disc as well as final speed at the outer spirals in our test scores.
Keep in mind, too, that more poorly constructed drives are prone
to vibrate at high rotation speeds, and to keep the vibration under
control they will automatically drop the RPM rate.
This is why it’s important to perform testing in-house on several
units of any given drive model you’re considering making standard
equipment in your system sales. Regardless of what the vendor states should
be the drive’s speed, the reality is bound to be less—significantly
less if the drive model is prone to vibration correction. Very few
resellers bother to perform such testing, and if you have test data
to show your customers, this will serve as another differentiator and
indicator that your operation takes extra care to ensure top component
quality.
For DVD drives, the original 1X spec dictated a speed of 3.49 meters
per second, or 1.385 MBps, which is why you always see DVD and CD speeds
broken out separately on multiple format drives. The two cannot be
easily correlated against one another. As with CD drives, DVD mechanisms
soon changed from a CLV to a CAV approach, and thus performance testing
is equally important for DVDs. Also note that you can save customers
money and shave a bit from the system cost by cautioning them that
faster DVD drives will have no impact on video playback performance.
Either a drive can accommodate MPEG-2 extraction rates or it can’t
(and all of them can). Speedy spin rates only benefit data reading and
project write times.The Drives
Our product roundup here is meant to be illustrative rather than exhaustive.
As you’ll see in our test results, there can be a considerable difference
between what ends up on paper and what exists in the real world. For example,
the interface burst rates reported by Nero CD speed clearly had no bearing
on final read or write times. We used similar tests in Nero and DVDINFOPro
in an attempt to verify results but only ended up more confused at certain
points. For example, only one CD burner delivered accurate speed scores for
outer spiral track reads, and the incompatibility with Plextor’s 708UF
drive left us skeptical of the benchmark’s overall quality.
One should also note the rewrite times obtained in both the CD and DVD categories.
In both instances, we used commonly available media: 10X and 2.4X respectively,
although 4X DVD+RW is starting to gain popularity in the market. As you can
see, real life performance is obviously bound by the capabilities of the
recording media. As of this writing, the most common media on the market
are 4X CD-RW discs and 2.4X DVD+RW or 2X DVD-RW. Finding 16X CD-RW media,
as from Yamaha, or 4X DVD+RW media can be a real chore for purchasers of
higher speed drives. This presents another value-add opportunity for your
shop. As the latest drives emerge sporting faster speeds, it often takes
weeks or months for appropriately matched media to hit mass market store
shelves. If you can find such discs and keep them stocked for sale with your
drives or systems, the extra margin won’t get you far toward retirement,
but it won’t hurt and will once again demonstrate to customers that
you’ve got your eye on high-quality solutions, not faceless, generic
hardware sales. CD Burners
One thing we found while researching this roundup is that external CD
burners are becoming ever scarcer. We have a 40X Yamaha FireWire drive
in the office that has served faithfully for some time, but such drives
are on a swiftly declining curve as high-performance 52X internal units
are now available for under $50 on the street, and even DVD-ROM/CD-RW
drives aren’t much more than that. In short, when internal burners
are cheap enough to be found in every PC, the need for external drives
evaporates.
AOpen leads off the pack with two models, a 48X combo drive and a 52X
dedicated CD burner. The COM8424 is a good, middle-of-the-road unit that
we were pleased to see deliver a top read speed in excess of its 48X
rating. Also noteworthy is that the drive turned in the best rewrite
time of any unit we saw. AOpen sweetens the dish a little more by kicking
in copies of Ahead’s Nero Express and CyberLink’s PowerDVD
XP 4.0 and thus adds more value than the usual low-end white box offering.
AOpen’s CRW5232 was an odder bird. Out of the box, the drive performs
as a 40X unit. You need to hold down the eject button for five seconds
in order to enable the 52X mode. (The drive will revert to 40X upon a
reboot.) AOpen claims that this is done to keep the drive whisper quiet
by default, and, sure enough, the little beast puts up quite a rumble
in 52X mode. Moreover, the drive’s CPU utilization was higher than
we expected, although CPU usage is an increasingly academic point in
this age of 3 GHz chips. We expect the real story is that in order to
hit the drive’s $40 street price, AOpen had to cut a few corners
in vibration and noise dampening. From a mass market perspective, this
is probably a smart move as most consumers aren’t likely to notice
the performance difference and resellers are still able to advertise
a 52X drive. Better still, AOpen throws in silver and black face plates
to replace the beige plate that ships on the drive.
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