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Thinking Small
One of the big stories for 2004 will be the rise of BTX, or the Balanced
Technology eXtended form factor, which will complement today’s
ATX form factor (sometimes). Previously code named Bigwater, BTX is
Intel’s attempt to standardize the small form factor space. In
the process, BTX aims to fix several ATX problems. Slots have been
moved to the other side of the motherboard and oriented such that the
hot air blowing off the GPU blows into rather than away from the cool
air stream sweeping through the chassis. The CPU is positioned by a
vent next to an exterior grille. All told, the BTX form factor remedies
many of the thermal shortsights found in the various ATX designs, some
of which keep designs such as FlexATX from efficiently running processors
much over 2.4 GHz.
BTX will come in three sizes: standard BTX (up to 12.8” x 10.5”),
microBTX (up to 10.4 x 10.5”), and picoBTX (8.0” x 10.5”).
Based on its similar size, standard BTX looks likely to send ATX the way
of the AT form factor, although it’s interesting to note that ATX
power supplies are full-size BTX-compatible. Industry pundits expect that
microBTX will become the dominant format, with picoBTX opening up the field
of SFF and set-top PCs even beyond what VIA’s mini-ITX has enabled.
“This is going to happen,” says CasEdge’s Ed Leckliter. “The
channel will conclude that one way to reduce cost to the customer and manage
their needs is provide more microATX-type chasses. Walk the aisles of your
local superstore, and what do you see? MicroATX. Small chasses. And one
of the reasons is that everything is integrated into the motherboard now.
“Other than the video card, I might have one other card in the system,
and there’s three PCI slots sitting next to it. Any reason I need
two more beyond that since I don’t have anything to put in the three
already? The channel is going to realize that most people don’t need
a full-size board, and when that happens the case sizes will come down.
Large cases impact everyone in the channel. If the chassis is larger, the
box is larger. The foam is larger. I get less on the palette. I get less
on the rack. Storing is a cost, whether it’s at the warehouse or
the store. Does it cost more or less to ship a smaller, lighter case to
your customer? And is there any value in all that? No.”
Obviously, this is a good news/bad news scenario for resellers. Lower ASPs
and costs of doing business help everyone. On the other hand, the move
toward ultra-integrated motherboards and less expandable chasses means
that system builders have fewer opportunities to sell high-margin add-on
cards. This will put more burden on the reseller to create customized application
solutions in which the chassis plays a part.
Not everyone is jumping with joy over BTX, though. First off, while the
new form factor is expected to reach the market in 2004, the broader question
of mass availability and acceptance remains. |
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The Perennial Question:
Turn It Off or Leave It On?
Resellers catering to consumers are always asked
whether it’s
better to leave systems running 24/7 or turn them off at night. Almost
always, this comes down to a matter of personal preference and superstition,
but there are a few technical criteria you can use on which to base
an educated judgment.
First off, let’s take the leave it on argument. Many people believe
that there is an electrical shock, much like a power surge, that runs
through PCs when the system power is turned off or on. In most cases,
this isn’t true. The real problem results from thermal changes.
Perhaps you’ve noticed with CRTs the occasional pops that emerge
from inside the monitor during use or after a power-down. This is a
result of the expansion and contraction of components due to heating
and cooling. Some components can change temperature by over 100 degrees
between being off at room temperature and running under a full load
for a prolonged period.
As with roads, rocks, and most other things, this process of expansion
and contraction breaks down the integrity of materials over time. Processor
die casings can crack, wires break, thermal grease wears down, pins
contacting sockets and slots can shift out of position, and more. Ideally,
a system should stay at a constant temperature ad infinitum, so the
answer you’d derive is that systems should always be left on.
Now the inverse argument. Even well-maintained parts fail over time.
Usually, the event goes unnoticed until the system becomes unstable
or simply goes dark. Every once in a rare while, though, failures can
be more violent. Cheap power supplies have been known to catch on fire
in the face of a voltage surge, and CRTs can sometimes die in a blaze
(literally) of infamy. The less time a system is on, the less chance
there is for a major disaster to strike.
Then there is the cost of all that extra power used. Obviously, rates
vary according to region, season, taxes, and other factors, but figure
an average price of 10 cents per kilowatt-hour of electricity. If a
system chews through 300 watts—an increasingly conservative guess
heading into 2004—that’s 3.0 cents per hour. With 168 hours
in a week, it would cost $5.04 per week to keep that box running 24/7,
or about $262 annually. Now, if the system is only run, say, 10 hours
per day every day, that’s 70 hours, or $2.10 per week, $109 per
year. A customer can save about $150 per year by powering down at the
end of the day. This may not be a huge deal for consumers, but for
an office running 30 PCs, the $4,500 saved annually may be significant.
Turning off at night also presents a security benefit since the only
remotely hack-proof PC is one that’s either offline or powered
down. Now, when the real world intercedes and the employer finds that
employees forget to turn off at night or start complaining about boot
times in the morning, that’s when you get to move in with upsell
opportunities for energy efficient hardware and/or service visits to
fine-tune power profiles in the OS and BIOS. |
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“There are a lot of people
saying that with Intel pushing it, the BTX form factor is going to really
pick up,” says AOpen’s Anthony Ma. “But my understanding
is that Intel has rolled out its roadmap for their 2004 motherboards, and
only one of them is BTX. All the others are ATX. Without Intel actually
manufacturing motherboards, BTX probably isn’t going to go too
far.”
Other critics abound in the SFF space, and Shuttle’s marketing
manager, Cameron Rogers, has been particularly outspoken about the dangers
of BTX to SFF innovation.
“The reason why the Shuttle XPC has been successful is because it
is proprietary,” says Rogers. “A lot of people have said they
want upgradeability in motherboards and power supplies, and we offer that
as much as we can. But the key benefit is that we don’t have to keep
backwards compatibility. That’s why there’s been such a huge
advance in the small form factor space in the last couple of years. It
started out rather basic and not particularly well engineered, and now
it’s probably one of the best engineered form factors on the planet
for desktop use. That happened because we could break compatibility, make
a totally new form factor case, power supply, motherboard, and heatsink,
and we can’t do that on the ATX or BTX form factors.”
As an interesting side note, several elements in the BTX spec may have
come from the mastermind behind Shuttle’s XPC, Ken Huang, as Intel
met with Huang and others for advice while putting together the BTX
standard. For example, moving the video card to the other side of the
CPU was something Huang already had on the drawing board. However, Shuttle
has held onto the idea because without a force like Intel behind the
change, the company felt it would be too radical for the public to accept.
Even today, though, there are several ways in which small cases offer
better value for resellers and end-users. Two great examples are AOpen’s
A340 and H360 slim cases. The A340 retails for about $85 with a 200W power
supply and holds three bays and four slots in a microATX/Flex ATX form
factor. The unit is built from brushed aluminum for a sleeker, more upscale
appearance, but system builders will love AOpen’s patented rotatable
drive cage design. Rather than unscrew and remove the cage as in most
small designs, the AOpen cage slides forward on a pair of rails and
tips such that the back of the drives tilt upward, thus exposing the
motherboard and cabling underneath. This is a huge time-saver versus
conventional designs. AOpen also mirrors SFF builders such as Biostar
and MSI by optionally providing a CPU heatsink that blows laterally
through the copper fins and directly into the air intake of the PSU,
a critical advantage that lets the A340 run even the latest Pentium
4 chips based on next-gen Prescott technology. |
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| “There’s
still a ton of market perception that you have to get over, even as a reseller.
People have been used to seeing the standard PC look for the last 20 years.
It’ll
take a lot of education on the part of vendors, resellers, and the media
to get people to start moving in the next direction of where PCs will go." —Cameron
Rogers, Marketing Director, Shuttle U.S. |
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AOpen takes
innovation even a step further with the H360, which is a remarkably low
$55 with 250W power supply included. The steel chassis doesn’t use a tilting drive
cage, but it does feature detachable drive frames that allow system builders
to change the bay’s physical size from 3.5” to 5.25” or
vice versa. So whereas some SFF boxes only offer one 5.25” bay with,
say, a 3.5” bay filled with a flash card reader, you could convert
the second external bay into another 5.25” and present your customer
with a slim box ideal for disc-to-disc operations. The H360 is entirely
screwless, even down to the lock that secures PCI cards to the backplane.
Better still, the H360 uses AOpen’s larger case fans and is practically
inaudible. Once you’ve built a system or two in a case such as this,
you’ll take the time to sway customers away from mini towers.
(Note: We asked AOpen’s Anthony Ma about the price difference between
these two units given that the H360 has a larger PSU. He answered that
the manufacturing yields on aluminum cases are considerably lower as the
units are prone to scratching during fabrication and can’t be bandaged
with a coat of paint.)
Are mini and mid towers on the verge of disappearing? Probably not, at
least not in the short term.
“I think it’ll be a long transition,” says Shuttle’s
Cameron Rogers. “There’s still a ton of market perception that
you have to get over, even as a reseller. People have been used to seeing
the standard PC look for the last 20 years. It’ll take a lot of
education on the part of vendors, resellers, and the media to get people
to start moving in the next direction of where PCs will go.”
Then again, education is where system builders have their edge. Small
case designs may turn out to be one of the channel’s saving graces
over the next couple of years. Of the five desktop designs currently
on Dell’s
site, only one (the 4600c) is a slim case. All the others are towers.
All of HP’s Pavillion line are towers, as are the Presarios.
There is clearly a tremendous opportunity here for resellers to offer
superior value, flexibility, and performance advantage over their tier-one
counterparts by adopting thin or SFF boxes over mini towers, not to
mention offering more full-size cases with superior cosmetics and noise
control. If you’re
still selling bland boxes because they offer a $10 discount over
something with obviously superior quality and value-add features, reassess
your selection, or at least train your salespeople in the easy art
of upselling chasses.
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Copyright © 2007 RAM Magazine. All rights reserved.
Do not duplicate or redistribute in any form.
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