Page 1
    Page 2
 
   

Thinking Small
One of the big stories for 2004 will be the rise of BTX, or the Balanced Technology eXtended form factor, which will complement today’s ATX form factor (sometimes). Previously code named Bigwater, BTX is Intel’s attempt to standardize the small form factor space. In the process, BTX aims to fix several ATX problems. Slots have been moved to the other side of the motherboard and oriented such that the hot air blowing off the GPU blows into rather than away from the cool air stream sweeping through the chassis. The CPU is positioned by a vent next to an exterior grille. All told, the BTX form factor remedies many of the thermal shortsights found in the various ATX designs, some of which keep designs such as FlexATX from efficiently running processors much over 2.4 GHz.

BTX will come in three sizes: standard BTX (up to 12.8” x 10.5”), microBTX (up to 10.4 x 10.5”), and picoBTX (8.0” x 10.5”). Based on its similar size, standard BTX looks likely to send ATX the way of the AT form factor, although it’s interesting to note that ATX power supplies are full-size BTX-compatible. Industry pundits expect that microBTX will become the dominant format, with picoBTX opening up the field of SFF and set-top PCs even beyond what VIA’s mini-ITX has enabled.
“This is going to happen,” says CasEdge’s Ed Leckliter. “The channel will conclude that one way to reduce cost to the customer and manage their needs is provide more microATX-type chasses. Walk the aisles of your local superstore, and what do you see? MicroATX. Small chasses. And one of the reasons is that everything is integrated into the motherboard now.

“Other than the video card, I might have one other card in the system, and there’s three PCI slots sitting next to it. Any reason I need two more beyond that since I don’t have anything to put in the three already? The channel is going to realize that most people don’t need a full-size board, and when that happens the case sizes will come down. Large cases impact everyone in the channel. If the chassis is larger, the box is larger. The foam is larger. I get less on the palette. I get less on the rack. Storing is a cost, whether it’s at the warehouse or the store. Does it cost more or less to ship a smaller, lighter case to your customer? And is there any value in all that? No.”
Obviously, this is a good news/bad news scenario for resellers. Lower ASPs and costs of doing business help everyone. On the other hand, the move toward ultra-integrated motherboards and less expandable chasses means that system builders have fewer opportunities to sell high-margin add-on cards. This will put more burden on the reseller to create customized application solutions in which the chassis plays a part.

Not everyone is jumping with joy over BTX, though. First off, while the new form factor is expected to reach the market in 2004, the broader question of mass availability and acceptance remains.

       
The Perennial Question:
Turn It Off or Leave It On?

Resellers catering to consumers are always asked whether it’s better to leave systems running 24/7 or turn them off at night. Almost always, this comes down to a matter of personal preference and superstition, but there are a few technical criteria you can use on which to base an educated judgment.
First off, let’s take the leave it on argument. Many people believe that there is an electrical shock, much like a power surge, that runs through PCs when the system power is turned off or on. In most cases, this isn’t true. The real problem results from thermal changes. Perhaps you’ve noticed with CRTs the occasional pops that emerge from inside the monitor during use or after a power-down. This is a result of the expansion and contraction of components due to heating and cooling. Some components can change temperature by over 100 degrees between being off at room temperature and running under a full load for a prolonged period.
As with roads, rocks, and most other things, this process of expansion and contraction breaks down the integrity of materials over time. Processor die casings can crack, wires break, thermal grease wears down, pins contacting sockets and slots can shift out of position, and more. Ideally, a system should stay at a constant temperature ad infinitum, so the answer you’d derive is that systems should always be left on.
Now the inverse argument. Even well-maintained parts fail over time. Usually, the event goes unnoticed until the system becomes unstable or simply goes dark. Every once in a rare while, though, failures can be more violent. Cheap power supplies have been known to catch on fire in the face of a voltage surge, and CRTs can sometimes die in a blaze (literally) of infamy. The less time a system is on, the less chance there is for a major disaster to strike.
Then there is the cost of all that extra power used. Obviously, rates vary according to region, season, taxes, and other factors, but figure an average price of 10 cents per kilowatt-hour of electricity. If a system chews through 300 watts—an increasingly conservative guess heading into 2004—that’s 3.0 cents per hour. With 168 hours in a week, it would cost $5.04 per week to keep that box running 24/7, or about $262 annually. Now, if the system is only run, say, 10 hours per day every day, that’s 70 hours, or $2.10 per week, $109 per year. A customer can save about $150 per year by powering down at the end of the day. This may not be a huge deal for consumers, but for an office running 30 PCs, the $4,500 saved annually may be significant.
Turning off at night also presents a security benefit since the only remotely hack-proof PC is one that’s either offline or powered down. Now, when the real world intercedes and the employer finds that employees forget to turn off at night or start complaining about boot times in the morning, that’s when you get to move in with upsell opportunities for energy efficient hardware and/or service visits to fine-tune power profiles in the OS and BIOS.

             

“There are a lot of people saying that with Intel pushing it, the BTX form factor is going to really pick up,” says AOpen’s Anthony Ma. “But my understanding is that Intel has rolled out its roadmap for their 2004 motherboards, and only one of them is BTX. All the others are ATX. Without Intel actually manufacturing motherboards, BTX probably isn’t going to go too far.”
Other critics abound in the SFF space, and Shuttle’s marketing manager, Cameron Rogers, has been particularly outspoken about the dangers of BTX to SFF innovation.

“The reason why the Shuttle XPC has been successful is because it is proprietary,” says Rogers. “A lot of people have said they want upgradeability in motherboards and power supplies, and we offer that as much as we can. But the key benefit is that we don’t have to keep backwards compatibility. That’s why there’s been such a huge advance in the small form factor space in the last couple of years. It started out rather basic and not particularly well engineered, and now it’s probably one of the best engineered form factors on the planet for desktop use. That happened because we could break compatibility, make a totally new form factor case, power supply, motherboard, and heatsink, and we can’t do that on the ATX or BTX form factors.”
As an interesting side note, several elements in the BTX spec may have come from the mastermind behind Shuttle’s XPC, Ken Huang, as Intel met with Huang and others for advice while putting together the BTX standard. For example, moving the video card to the other side of the CPU was something Huang already had on the drawing board. However, Shuttle has held onto the idea because without a force like Intel behind the change, the company felt it would be too radical for the public to accept.

Even today, though, there are several ways in which small cases offer better value for resellers and end-users. Two great examples are AOpen’s A340 and H360 slim cases. The A340 retails for about $85 with a 200W power supply and holds three bays and four slots in a microATX/Flex ATX form factor. The unit is built from brushed aluminum for a sleeker, more upscale appearance, but system builders will love AOpen’s patented rotatable drive cage design. Rather than unscrew and remove the cage as in most small designs, the AOpen cage slides forward on a pair of rails and tips such that the back of the drives tilt upward, thus exposing the motherboard and cabling underneath. This is a huge time-saver versus conventional designs. AOpen also mirrors SFF builders such as Biostar and MSI by optionally providing a CPU heatsink that blows laterally through the copper fins and directly into the air intake of the PSU, a critical advantage that lets the A340 run even the latest Pentium 4 chips based on next-gen Prescott technology.

“There’s still a ton of market perception that you have to get over, even as a reseller. People have been used to seeing the standard PC look for the last 20 years. It’ll take a lot of education on the part of vendors, resellers, and the media to get people to start moving in the next direction of where PCs will go." —Cameron Rogers, Marketing Director, Shuttle U.S.
 

AOpen takes innovation even a step further with the H360, which is a remarkably low $55 with 250W power supply included. The steel chassis doesn’t use a tilting drive cage, but it does feature detachable drive frames that allow system builders to change the bay’s physical size from 3.5” to 5.25” or vice versa. So whereas some SFF boxes only offer one 5.25” bay with, say, a 3.5” bay filled with a flash card reader, you could convert the second external bay into another 5.25” and present your customer with a slim box ideal for disc-to-disc operations. The H360 is entirely screwless, even down to the lock that secures PCI cards to the backplane. Better still, the H360 uses AOpen’s larger case fans and is practically inaudible. Once you’ve built a system or two in a case such as this, you’ll take the time to sway customers away from mini towers.
(Note: We asked AOpen’s Anthony Ma about the price difference between these two units given that the H360 has a larger PSU. He answered that the manufacturing yields on aluminum cases are considerably lower as the units are prone to scratching during fabrication and can’t be bandaged with a coat of paint.)
Are mini and mid towers on the verge of disappearing? Probably not, at least not in the short term.


“I think it’ll be a long transition,” says Shuttle’s Cameron Rogers. “There’s still a ton of market perception that you have to get over, even as a reseller. People have been used to seeing the standard PC look for the last 20 years. It’ll take a lot of education on the part of vendors, resellers, and the media to get people to start moving in the next direction of where PCs will go.”
Then again, education is where system builders have their edge. Small case designs may turn out to be one of the channel’s saving graces over the next couple of years. Of the five desktop designs currently on Dell’s site, only one (the 4600c) is a slim case. All the others are towers. All of HP’s Pavillion line are towers, as are the Presarios. There is clearly a tremendous opportunity here for resellers to offer superior value, flexibility, and performance advantage over their tier-one counterparts by adopting thin or SFF boxes over mini towers, not to mention offering more full-size cases with superior cosmetics and noise control. If you’re still selling bland boxes because they offer a $10 discount over something with obviously superior quality and value-add features, reassess your selection, or at least train your salespeople in the easy art of upselling chasses.

Page 1 2
Copyright © 2007 RAM Magazine. All rights reserved.
Do not duplicate or redistribute in any form.